Strategy Design and Business Model Improvement in a MSME Located in District Cileungsi Bogor

Abstract

BPS data notes that the agribusiness sector and the processed industry sector are the two largest industrial sectors in Indonesia that contributed to GDP in 2016, Ironically, in 2017 until now there were a slowdown growth in the agricultural sector. One of the processed agribusiness products is tempeh and tofu.The lebak kongsi region of Cileungsi had experienced the era of the glorious growth of micro small medium enterprise (MSME) in the 80-90 era. But nowadays, the scale of the industry and the number of entrepreneurs is decreasing. On the other hand Lembang Bandung is an anomaly from the above, with a broad range market share area.This study aims to formulate a design for developing a new business model strategy that is expected to improve the competitiveness of the tofu MSME in cileungsi. The methodology being used is benchmarking on both MSME industries area region & formulate improvements in the process and product lines, which are made in a new strategy map and business model, finally validated by the AVAC method. Findings from primary data through interviews and observations in the field in the two regions revealed that there was a perception gap and process gap between the two producers regarding the business model being run vs the customer expectation/perception related to the quality of products, and the process factors including the quality of the water used and how they handling of their waste. Other finding on AHP analysis results of a purposive sampling quisoner on 20 consumers in Cileungsi, related to quality aspects shows that the weight factor of taste, product dimension, and freshness of the product are the main factors compared to the labcertified and price of the product.