Abstract
This article explores strategy and the strategic role of the GP in the new NHS. It highlights the importance of understanding the strategic context of the NHS, following the successful passage of the Health and Social Care Bill. It applies contrasting views on strategy: top-down, rational vs ‘bottom-up’ emergent approaches to characterise strategy in the NHS. It suggests that it may be possible to explore strategy using the integrated model of strategy devised by Johnson et al (2011) . In so doing, strategy is conceptualised in terms of: strategy as context; strategy as content or choice; and strategy in action, or as enacted by key actors. It highlights the practical implications for GPs as key actors involved in strategy, particularly those involved in clinical commissioning groups (CCGs).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
