Strategy and Business Survival during Disruptive Times: A Survey of Passenger Transporters in Harare, Zimbabwe during the COVID-19 Lockdown

Abstract

Business leaders must be strategic about their operations to ensure success in different operating environments. The COVID-19, which emerged as a public health pandemic that affected businesses in different sectors differently. Passenger transport businesses were directly affected after the movement of people was banned for extended periods, during the lockdowns. The lockdowns represented a disruption in the operating environments. The study sought to assess the effect of strategic management on the survival of passenger transport operators during the COVID-19 induced lockdown disruptions in Harare, Zimbabwe. Data were collected using survey questionnaires distributed to representatives of 100 passenger transporters in Harare, from which questionnaires were returned. Results showed that 84 percent of the passenger transport operators have formal organizational structures of which about 73 confirmed the practice of strategic planning. Therefore, there is high adoption of strategic management by passenger transport operators in Harare. The most effective strategies for enhancing business survival in disruptions are diversification and competitive strategies. The logistic regression model results showed that the existence of a formal structure minimized the negative impact of the COVID-19 lockdown disruptions on the survival of passenger transport operators in Harare.