Abstract
We study how strategists apply temporality in their strategy narration. Our research approach sees time as socially constructed, as a rhetorical resource the strategists use in the construction of strategic narratives in an organization. We draw from theories adopting a subjective view on time and temporality. Our empirical analysis focuses on how the top management of a particular organization; three different mayors of one Finnish city, narrated their organization’s strategy. Our analysis reveals how the strategists constructed transitions between temporal modes of past, present and future, how these transitions were either continuous or discontinuous and how these temporal transitions were used to make strategic arguments. Our study contributes to earlier studies on strategic change, strategy-as-practice, and history-as-rhetoric.
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