Abstract
The design of products, services and spaces can influence what we think and do, and there is the potential for using design to promote sustainable behaviours. Most examples of behaviour change interventions have as setting Western and developed countries. Environmental damage affects people in diverse parts of the globe, and recently severe droughts caused water shortage in the most populous areas in Brazil. This paper reports on workshops conducted with Brazilian students as a way to foster the generation of ideas and development of strategies to promote sustainable behaviours regarding water use, and therefore reduce consumption and waste. The ideas proposed during these workshops were classified according to established models of design for behaviour change and sustainable behaviour, indicating the categories of the most frequent suggestions. Results demonstrated how the idea generation sessions were capable of producing interesting solutions to reduce consumption that could help to tackle the problem of water shortage. However, the short duration of these exercises meant that suggestions were limited in terms of scope and evaluation of impact
Highlights
The design of products, services and spaces can influence what we think and do, and there is the potential for using design to promote sustainable behaviours
Strategies to promote sustainable behaviour in relation to water use: proposals and classifications methods showed that people behave in diverse ways, and on Sustainability can be defined as having a world “in which average use more detergent, water, energy and time than a humans can survive without jeopardizing the continued sur- regular dishwasher, and the plates are usually less clean when vival of future generations of humans in a healthy environ- people do the dishes by hand (BERKHOLZ et al, 2010)
The fourth and fifth columns contain the classification of the proposed interventions as per the Design with Intent method (LOCKTON; HARRISON; STANTON, 2010), separated by the individual strategies and the overarching lens
Summary
The design of products, services and spaces can influence what we think and do, and there is the potential for using design to promote sustainable behaviours. This paper reports on workshops conducted with Brazilian students as a way to foster the generation of ideas and development of strategies to promote sustainable behaviours regarding water use, and reduce consumption and waste. In the example of water consumption, it is possible to encompasses issues such as trade justice, anti-globalization, replace the taps so there is less water flow, or we can imactivism, need for more legislation and corporate social re- plement strategies that make people use less water These challenges indicate the need for are frequently used to promote sustainable behaviour, usthe development of innovative strategies, even if small scale, ing different methods and having different levels of sucdomain-specific, to somehow reduce the impact that hu- cess (ABRAHAMSE et al, 2005; UITDENBOGERD et al, 2007)
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