Abstract
The Brazilian National Immunization Program (PNI), created in 1973, is a comprehensive and successful vaccination program, providing vaccines free of charge to all citizens, regardless of age, income, or place of residence. It maintains a vaccination schedule aimed at achieving high immunization rates against various diseases. However, it faces challenges such as misinformation, anti-vaccine movements, distrust in health authorities, difficulties in access, and interruptions in vaccine distribution, which have led to a decline in vaccination rates. To reverse this trend, several strategies can be adopted, adapted to the local context. This includes knowledge of the territory, vaccination campaigns, vaccination units, home visits and active patient outreach, Health Education in the school environment, public-private partnerships, effective communication, electronic records, ongoing education for healthcare professionals, identification of high-risk groups, and awareness campaigns. These strategies should be implemented in coordination, taking into account the characteristics of each territory. Collaboration between the government, healthcare professionals, schools, and the community is essential to ensure the protection of the population against infectious diseases. Strengthening vaccination is crucial for promoting public health and preventing outbreaks of preventable diseases in Brazil.
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