Strategies to Enhance the Performance of Beverages Manufacturing Organizations: A Case Study of Manufacturing Organizations in Harare

Abstract

This research study strategies to enhance performance of beverage manufacturing organizations: a case study of manufacturing organizations in Harare, was undertaken because of the increasing poor performance of beverage manufacturing organizations due to harsh economic conditions in Zimbabwe. This research study sought to determine or establish performance indicators in manufacturing firms, to establish the causes of poor performance in beverage manufacturing companies, to determine strategies being implemented to improve performance, to assess the effectiveness of the implemented strategies and to device ways of improving performance in companies. The quantitative approach was used in this research study. Questionnaires were distributed to 114 employees in manufacturing companies such as Delta Beverages through a technique of convenience sampling. Based on the analysis of the responses received through these questionnaires, it emerged that strategies such as seeking funding from banks, merging and coming up with reforms can enhance performance of beverage companies. Insight given shows that beverage companies can devise strategies to boost their performance.