Abstract
Nowadays blind box became a hot topic; people in different ages buy blind boxes and blind box as. a marketing strategy also been used in different area. Also, blind boxes often connected with the pop culture which is a fantastic culture worth our research for many Z generation are crazy int it. POP MART is company which sell the products: blind box which inside a small doll with random cute images. It is now the leading enterprise of China blind Box market and have many strong sticky customers. However, it is hard for a bind box company to attract long term customers for its products is full of uncontrollable. Indeed, pop mart did well in terms of attracting new customers and turn them into long term loyal customers. This passage will analyze the problem of why POP MART could attract so many customers and why most of their customers are strongly loyal to the companys products.
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