Abstract
The purpose of this study was to identify, compare, and contrast the strategic, managerial, and organizational contexts associated with product innovation among small firms in high and low technology industries. Results based on data collected from eighty-one firms indicate that, relative to low tech product innovators, high tech product innovators are more concerned with building market share, have more proactive competitive postures, are more inclined to take business-related risks, have more organic organization structures, rely to a greater extent on external financing, and are more concerned with creating a positive product image. Within the high and low tech subgroups, strategic profiles (gestalts) were developed to explore the various forms in which product innovators implement their strategies.
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