Abstract
Background:To mitigate the potentially devastating effects of the COVID-19 pandemic, it is vital to identify psychosocial and moral resources. The care, preservation, protection, and well-being of social communities are attributes of prosocial behavior that can be such a resource.Aim:The purpose of the study is to identify the features of prosocial orientation during the COVID-19 pandemic.Methods:The sample consisted of 447 people. The study was conducted in May 2020 in the form of an online survey of subjects using Google Forms (“Portrait Values Questionnaire”).Results:The research made it possible to establish that participants were dominated by values of benevolence-universalism. During the COVID-19 pandemic, the prosocial orientation may manifest itself in the following behavioral strategies: proactive prosocial strategy of “caring for others” (true altruism, expressed in forms of volunteering, helping a stranger, and charity despite the risk of contracting a coronavirus infection); egoistic strategy of prosocial behavior “self-care through caring for others” (volunteering based on self-development; helping a stranger to improve your own psychological well-being); conventional prosocial strategy “self-care” (self-isolation and preventive behavior).Conclusion:In the long run, it is necessary to identify personal and environmental resources that can allow people to effectively implement a prosocial self-isolation strategy during the COVID-19 pandemic, as well as various forms of volunteerism.
Highlights
Changing our collective behavior is crucial to saving lives in the face of a new infectious disease
The initial stimulus used for the survey was, “During the COVID-19 pandemic, it is important that people take care of the health and well-being of others
One can expect prosocial behavior to manifest itself in different ways depending on individuals' group identity, psychological well-being, altruistic norms, and volunteers’ experience to the extent that different emergencies affect the human psyche
Summary
Changing our collective behavior is crucial to saving lives in the face of a new infectious disease. The care, preservation, protection, and well-being of social communities (another person, team, social organization, etc.) are attributes of prosocial behavior that can be such a resource. Addressing the prosocial orientation of an individual can be an important aspect of the response to social dilemmas during the pandemic [2]. The prosocial orientation of an individual is characterized by a system of motivations associated with activities for the benefit of others and society as a whole, with a sense of duty, responsibility to the group or society. In the case of prosocial orientation, the individual is identified with the group. The care, preservation, protection, and well-being of social communities are attributes of prosocial behavior that can be such a resource
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