Strategies of creative thinking for solving design problems in the field of graphic design

Abstract

The research discusses strategies of creative thinking for a graphic designer to use in his or her designs. It presents and explains the different strategies that can be used in the creative thinking process such as the brainstorming strategy, strategies to solve problems and more. The strategies discussed are mainly presented for the designer to identify design problems and come up with solutions through his or her designs as deemed important by the researcher. The research will cover information about creative thinking, as well as its types, such as critical thinking, innovative thinking and creative thinking skills which encompass originality, flexibility, fluency, and ability to think outside the box. Additionally, it will focus on the concept of creativity, thinking, and the scientific divisions of creativity levels such as expressive creativity, productive creativity, inventive creativity, innovative creativity, and imagination creativity. The research will explain, as well, creative thinking through the theory of gestalt and the gestalt principles in the field of graphic design. It will introduce the theory of Guilford for creative thinking as well. The aim of this research is to study the strategies of creative thinking and how designers may use them in their designs.