Strategies of Car-Sharing Promotion in Real Market

Abstract

This paper is aimed at providing potential strategies of car-sharing promotion in a real market. To get more attraction and profits, car-sharing companies are focusing on the customers' interests and rights. In order to better address the issue, several successful car-sharing organizations and sharing concept are introduced firstly, and next we concentrate on the benefits of this new traffic mode. Thirdly, the characteristics of car-sharing members are discussed, and experimental results indicate that car-sharing is often used by some specific population. Further, existing problems/solutions in parking area and person-to-person car-sharing system are expounded. And parking reservation strategies are proposed to balance the demand and supply of parking space concurrently. Finally, this work takes Uber as an example to explore the legitimacy of car-sharing organizations, which turns out that these organizations do not need more regulations and the life cycle of shared cars is investigated as well.