Abstract
One of the notably popular and well-known fast-food franchises in the known universe is McDonald's. In addition to its renowned golden arches emblem, it is also recognised because of its hamburgers, potato chips, as well as other options. Nevertheless, the goal of this analysis is to investigate the viability of the tactics used by McDonald's to satisfy consumer demands and contentment across Asia. So, in this case study, the research uses an efficient method which is a survey questionnaire to ccumulate useful information of 150 Mcdonald’s customers to know more about their satisfactions towards McDonald’s. The result of the findings shows that perceived usefulness, social influence, perceived innovativeness, and corporate image affect the customer’s satisfaction with McDonald’s. The report's findings will assist the McDonald's corporation in the coming years as they work to enhance their productivity, particularly as it relates to increasing client happiness.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Tourism and Hospitality in Asia Pasific
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
