Strategies for third party logistics enterprises based on theory of Ecological Niche

Abstract

Based on the theory of Ecological Niche, this paper discusses the various types of third party logistics(TPL) enterprises, and the four relationships between them, including competition, differentiation, and cooperation, as well as shift. Finally, four important strategies, such as discrepant operation strategy, value innovation strategy, resources expansion strategy, and Blue Ocean strategy were put forward to strengthen core competencies, lower costs, and deliver to the end customers promptly. It is worth mentioning that the idea of Blue Ocean Strategy was introduced, namely, TPL enterprises should create as well as seek new niches to reinforce their competitive advantages.