Strategies for the Sustainable Development of Tourism in the CIPCA: Zoning and Conservation of Resources

Abstract

This project, carried out at the Amazon Research, Postgraduate and Conservation Center, focused on carrying out a local tourism diagnosis. The tourism potential, functional tourist areas were identified according to territorial characteristics and environmental use and protection actions. The documentary and descriptive research provided general data, service offering, basic infrastructure, governance, receiving community and demand. The results indicated that the site has optimal conditions in terms of physical characteristics, services and tourist facilities.
 Through the SWOT analysis, offensive strategies were generated for adequate tourism development. The inventory of attractions revealed four natural and fourteen cultural, classifying them into hierarchies II (65%), hierarchy I (34%), and resources (1%). Georeferencing and documentary research allowed us to establish three zones: Preservation (primary forest) for scientific tourism and ecotourism, Conservation (secondary forest) for adventure tourism and ecotourism, and Development (productive area) for agrotourism and scientific tourism. Specific tourist activities were defined for each site, with strategies and actions for the proper use and management of its components.
 In summary, the project proposes a zoning approach with specific tourist activities, turning the site into a destination conducive to alternative tourism aimed at a demand with special interests that seeks to combine learning, environmental conservation and fun.