STRATEGIES FOR THE INTERNATIONALIZATION OF CAR TNCs

Abstract

Central to corporate strategies for the internationalization of the financial and economic activities of automotive TNCs are questions about both, the geographical configuration of their international value chain and the degree of its manageability, the effectiveness of management coordination, and the level of integration of the corporate organization structure. Exacerbation of the competition between automakers for raw materials sources and markets generates such a global trend of modernizing corporate strategies for the internationalization of their activities as a modularization of business activity, which underlies the powerful motivation of mega-suppliers of automotive corporations to increase their level of vertical integration production and implementation of macro components. Despite the global nature of automotive manufacturing modularization, each multinational corporation chooses the most appropriate modular platform model in terms of the most efficient combination of organizational structure, operating system of research and development and the level of versatility to maximize adaptation in the production of different models and modifications of vehicles. In the face of global trends, the automotive corporate sector undergoes a significant deepening of integration processes, which is manifested in the formation of branched and highly diversified consolidated groups of companies. This necessitates the growing need to integrate multinational corporations' complex methods of analyzing their financial status into the practice of diagnostics of the activities of multinational corporations with the introduction into the business practice of a system of corporate financial sensitivity sensitization that is unified globally.