Strategies for the Growth of Radio and Television in China amid Media Convergence

Abstract

Chinese radio and television have evolved as a consequence of the government's efforts to censor content and tighten its grip on the media industry. Independent media company expansion has been constrained as a result, strengthening governmental control over the media industry. The growth of Chinese radio and television has also been influenced by media convergence and the blending of new media technologies with established media platforms. However, attempts by the government to censor information have stunted the expansion of independent media outlets and strengthened the government's hold on the media industry. Through this integration, established media businesses like SMG have been able to reach a wider and more varied audience and develop new income streams from internet services and e-commerce. Additionally, by minimizing duplication of effort and facilitating resource sharing, media convergence has increased the effectiveness of traditional media firms. This article explained the principles of the Chinese government has implemented strict regulations and policies to control and shape the media landscape, which has resulted in a high degree of consolidation and centralization. For instance, the government has limited the number of licenses issued to television and radio stations, with many stations being owned or controlled by state-owned enterprises. This has led to a high degree of control over the content that is broadcast, with the government heavily censoring programming that is deemed to be politically sensitive or that contradicts the official narrative.