Abstract
The achievement of the sustainable development of mountain tourist resorts is questionable in the light of global warming. Increasing average temperatures is a precondition of the additional shortening of the winter tourist season at mountain territories in Bulgaria. The goal of the present publication is to extract strategies for extension of the winter season at mountain resorts in Bulgaria, by proposing effective mechanisms, based on the tourists' preferences and the abilities of tourist entrepreneurs. Based on expert analysis of Bulgarian tourist resorts, personal researches and experience in the researched topic, we determine alternative sources of offering and organization of event as the main possibilities of extending the season. The effect of this research can go in two directions: on one hand, by identifying and discussing the basic concept of seasonality, it will contribute to the enrichment of scientific knowledge in the field with potential for future research. On the other hand, it can be beneficial to destination managers as it will offer a better understanding of the importance of holding unique events to shape the destination's image, reduce seasonality and develop a sustainable economy based on tourism.
Highlights
Tourism plays an important role in the EU economy
Tourism in Bulgaria occupies a significant share of the gross domestic product, and the most developed is the summer recreational tourism practiced on the Bulgarian Black Sea coast
Available mountain tourist resorts in Bulgaria run the risk of losing their traditional ski destinations, which requires rethinking their product concept based on the available resource potential and consumer preferences
Summary
Tourism plays an important role in the EU economy. According to the EC, it is the third largest socioeconomic activity in the EU (after trade and construction) and has a positive impact on economic growth and employment. Despite its major economic importance, since its inception, tourism has been confronted with a number of challenges, which are on the agenda in the current situation as well. Emergencies such as viral epidemics and terrorist threats inevitably affect the sector. Tourism in Bulgaria occupies a significant share of the gross domestic product, and the most developed is the summer recreational tourism practiced on the Bulgarian Black Sea coast. Available mountain tourist resorts in Bulgaria run the risk of losing their traditional ski destinations, which requires rethinking their product concept based on the available resource potential and consumer preferences. As a result of these challenges, the purpose of this article is to propose effective measures and strategies for overcoming seasonality in Bulgarian mountain tourist resorts
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