Strategies for Overcoming Organisational Weaknesses: Enhancing Performance, Sustainability and Competitive Advantage

Abstract

Strategically resolving organisational shortcomings was essential for long-term survival and gaining a competitive edge in today's changing business climate. Developing and communicating a strategic vision was crucial for aligning stakeholders and directing organisational actions. A recent study highlights the significance of establishing future oriented objectives and efficiently executing them using strong management tactics. A good strategic vision must possess clarity, evoke motivation among personnel, and have a forward-looking viewpoint that directs decision-making and resource allocation. The essential steps for developing a strategic vision include analysing the external environment, including relevant stakeholders, and continuously improving the vision via iterations. Although strategic visions were widely recognised as advantageous, organisations often had difficulties executing them, resulting in discrepancies between planned strategies and realised results. Challenges included the need to strike a balance between aspirational aspirations and realistic limitations, as well as the task of incorporating strategic aims into day-to-day activities while maintaining a long-term perspective. Examinations of pioneering businesses such as Apple Inc. and Tesla Inc. underscore the profound influence of strategic visions that are in harmony with leadership guidance. These examples highlight the crucial need for maintaining regular communication and incorporating it into the various operations of an organisation. Keywords: Strategic vision, organisational vulnerabilities, competitive edge, stakeholder involvement, environmental analysis.