Abstract
A model for creating added value of a product is developed, which revealed the tendencies in changing the structure of creating added value of goods and services, caused by the widespread use of digital technologies, when the main share is increasingly accounted for at the stage of creating a product with new qualities. The distinction between the use of the concepts of labor productivity and productivity of an economic system is substantiated. Productivity of an economic system has a broader interpretation and includes the entire complex of economic processes, such as labor productivity, marketing, managerial productivity and the creation of new products with high consumer qualities. It is determined that the highest added value is provided by the products created with the use of digital technologies. It justifies the priority of high technology stage and the shift of the center of gravity in creating added value to the stage where the idea is formed, technologies are being developed and created. Decomposition of the goals and objectives of labor productivity at the enterprise level is carried out, and areas of responsibility are identified at various management levels. A model is developed that substantiates the aggregate growth in labor productivity and the level of investment in short, medium, and long terms with the use of traditional and digital technologies.
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