Abstract
The framework for research in digital marketing described in this paper shows the methods used in the process, as well as its efficacy and the effects of various technical tools and social media platforms. We arranged the research techniques for the elements using the framework, and we reviewed the research literature in the broadly defined field of digital marketing. The goal of the research study is to evaluate the efficacy of various social media marketing techniques and digital media marketing tactics. This essay focuses on the value of digital marketing, how it differs from offline marketing, and how social media platforms and technology tools affect the success of digital advertising strategies. This study has been revised to assist small businesses in incorporating digital advertising into their company plans and in realizing the advantages of social media marketing over more conventional advertising techniques.
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