Abstract

In the new era, Kazakhstan's successful accession to the WTO, the introduction of new economic policies such as the "Bright Path" and the 2050 Strategy, and China's proposal for the construction of the "Silk Road Economic Belt" have drawn significant attention from investment enterprises of both countries. Undoubtedly, these developments provide opportunities for Chinese enterprises investing in Kazakhstan. However, in the process of investment, Chinese enterprises in the new era also encounter obstacles such as the underdeveloped infrastructure in Kazakhstan, strict foreign exchange controls, weak financial risk resistance, overly concentrated investment areas, and competition pressure from well-established enterprises in developed countries. Finally, strategies are proposed for Chinese enterprises in the new era to address these obstacles.

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