Abstract
In the electricity business enterprise different sales model, the different consumer online shopping behavior will result in different market demand, the different market demand for the influence of e-commerce supply chain system is different also, therefore, it is necessary for e-commerce enterprises to determine the network equilibrium conditions of the whole e-commerce supply chain according to the online shopping behaviors of consumers in different market demands under different sales modes, so as to improve the operational efficiency of e-commerce supply chain. Through the analysis of supply chain network, online shopping, consumer behavior and its influencing factors in four levels of supplier, e-retail, express business and market demand, this paper reviews and summarizes the supply chain network equilibrium model and its application research status, and analyzes the equilibrium problem of online supply chain system under different conditions from the perspective of consumer online shopping behavior research. Relevant strategies are proposed.
Highlights
Since 2008, the development of e-commerce has entered a new era, the online shopping market has maintained a rapid development momentum, and the transaction scale has continued to expand at a high speed
The rapid development of e-commerce has driven the rapid development of manufacturing and logistics enterprises, and e-commerce has become a driving force for the rapid and sustainable growth of the national economy
Different from the traditional supply chain system driven by seller, online shopping supply chain is driven by buyer[3]
Summary
Since 2008, the development of e-commerce has entered a new era, the online shopping market has maintained a rapid development momentum, and the transaction scale has continued to expand at a high speed. Different from the traditional supply chain system driven by seller, online shopping supply chain is driven by buyer[3]. In this system, consumers place orders to ecommerce enterprises, while e-commerce enterprises place orders to manufacturing enterprises, arrange transportation for logistics enterprises, and deliver products to consumers through logistics. According to the online consumer shopping behavior research with supply chain system equilibrium conditions, online shopping the supply policy makers provide theoretical basis for the rational decisionmaking and reference which in order to achieve manufacturing industry to reduce inventory and stable development of electricity industry. The logistics industry service diversification and increasing consumers' online shopping satisfaction of the benign development of the ecommerce supply chain system will be achieved [56]
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