Strategies for Agricultural Produce Exports by Nigerian Firms

Abstract

This study dwelt on the strategies for agricultural produce exports by Nigerian firms. The specific objective was to identify the most significant and commonly adopted strategies for agricultural produce exports by Nigerian exporting firms. Survey research method was used for the study with structured questionnaire used for data collection. The data gathered was analyzed using Factor Analysis. Findings show that 13 out of 21 components of 5 factors such as product adaptation, pricing adaptation, promotion adaptation, distribution adaptation and other related exporting strategies were the most significant and commonly adopted strategies for exporting agricultural produce by Nigerian export firms. These other related strategies include market scope, technology strength, brand name, export experience, retention capacity, face-to-face marketing, product service quality, market position, competitive pricing; export marketing attitude, channel development, policy, and size of the exporting firm. It was concluded that exporting agricultural produce from Nigeria can only be successfully done if strategies like product adaptation strategies; pricing adaptation; promotional adaptation, distribution adaptation and other related exporting strategies are adopted. To the prospective exporting firms and individuals, it is recommended that they plan their exports around these strategies to enhance success in the export market.