Abstract

Green initiatives have become a phenomenon globally now. This has taken seriously all parties regarding the process of environmental sustainability. Sustainable Development Goals had been used as a guideline towards this agenda. The Malaysian government issued the Green Technology Policy in July 2009 to accelerate the national economy and promote sustainable development. Meanwhile, green technology has been applied to universities in Malaysia to achieve green campus status under the UI Green Metric. Numerous universities in Malaysia have begun to take this issue seriously, including UiTM Perak. Three research objectives had been developed; (1) to determine strategies in promoting green campus in UiTM Perak, (2) to identify challenges in implementing green campus in UiTM Perak and (3) to recommend solutions to overcome the challenges in implementing green campus in UiTM Perak. A qualitative method approach by using a semi-structured interview with the Green Campus Committee had been adopted. The data is analysed using content analysis. The research revealed that despite several green initiatives implemented by UiTM Perak, there are also challenges occurring. Among them are financial, awareness and knowledge. To overcome these challenges, the management of UiTM Perak had outlined several actions to be taken. In conclusion, the green campus initiative can give many benefits towards a sustainable environment in UiTM Perak. Indeed, this agenda needs support by all parties.

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