Abstract
A set of mutations in social, educational, and political roles as well as in the economic contexts of the “arts and cultural organizations” over the past decades have highlighted their need to work on their relationship with audiences. The aim of this paper is to investigate the current debated available in the literature on the “audience development” in four types of “arts and cultural organizations”, namely, museums, theatres, libraries and music institutions, with the goal of identifying and comparing the applied strategies by these organizations for their audience development. An exploratory literature review was conducted using the databases: Google Scholar and Semantic Scholar, in addition to the websites of concerned organizations. Nine strategies of “audience development” were identified: Digital Technology, Partnerships, Physical space development, education, audience segmentation, public engagement, audience research and marketing.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
