Abstract
With the deepening process of economic globalization, Chinese companies have gradually stepped into the international market and become the typical representatives of multinational enterprises. This thesis aims to explore the strategies and motives of Chinese companies going global, and takes Haier Group as a case study to analyze the operation strategies of its international development in a more profound way. To provide those multinational corporations that want to enter foreign countries with their successful experience, and to provide suggestions for the internationalization operation and management of China's local enterprises.
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