Abstract

The central purpose of the research was to design a strategic management model university for the self-assessment of the careers of the three area marketing, starting from an analysis of the eight best models applied in Europe and America, is contrasted the major components to determine the essential aspects of academic excellence which form part of the proposed model. The strategic axes of Management University proposed after the mentioned analysis there are six: Management University, teaching, student progress, support, research and University Social transcendence, distributed information in 12 areas, 28 features, 111 standards of quality, 188 indicators and 937 evidences, validated by qualified informants issued by 28 opinions and documentary information.

Highlights

  • The universities in the 21st century take a new direction since the emergence of the universal phenomenon called globalization, this requires institutions of higher education (IES) to restructure their roles, objectives, goals and functions to the society, in effect, the dynamics of socio-economic growth, political, cultural, social and technological country requires the education sector generate potential solutions to reflect the quality of theoretical information received during the time of university education

  • 1) Was considered the accreditation as the value judgment that examines the suitability and relevance of institutional programs, process that is performed by the fulfilment of quality standards that establish the organizations in charge of regulating the excellence in higher education For the study eight models prevailed that contributed significantly to the design of the proposal, this management tool will allow the IES to raise its level of academic excellence according to national and international scenarios

  • 2) To substantiate the construct of study criteria for strategic model of University management, using a systematic methodology of management of information called meta-analysis, we evaluated strategies the literature search, the criteria for inclusion and exclusion of the articles, the quality and quantitative analysis of the studies reviewed, the research was used in mostly books from the Google Books database, sources with no more than five years, Spanish-language old and established a homogeneity with an average of 0.54 based on the criteria of the authors outperformed the heterogeneity

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Summary

Introduction

The universities in the 21st century take a new direction since the emergence of the universal phenomenon called globalization, this requires institutions of higher education (IES) to restructure their roles, objectives, goals and functions to the society, in effect, the dynamics of socio-economic growth, political, cultural, social and technological country requires the education sector generate potential solutions to reflect the quality of theoretical information received during the time of university education. Of the United Nations Organization for education, science and culture organization (UNESCO), and international organizations seek to institutionalize strategies that ensure quality expertise and professionals of excellence [1]. Based on this research, is indisputable that the self-evaluation should contemplate guiding activities of university processes and act as an administrative instrument for institutional managers

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