Abstract
Culture, cultural tourism and experience economy are very common cited terms in the current literature. However these expressions are in close connection with each other, have own meanings and specialties, as well. Furthermore the promotion and selling the culture or cultural tourism are also popular activities and increasingly number of promotion tools appeared in the last decade. The objectives of this chapter are on the one hand to define the complex relations between culture, heritage, geography, tourism, economy and experience economy, on the other hand to get familiar the readers with the newest forms and trends in cultural tourism and experience economy furthermore to give an overview about the current promotion tools of cultural tourism.
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