Abstract
The on-the-spot study aimed to analyze the relationship and impact of strategic thinking in investing marketing opportunities where the components of strategic thinking (strategic objective, organizational perception, leadership assumptions) were represented, while the dimensions of marketing opportunities (marketing innovation, improved marketing efficiency, creation of competitive opportunities) were represented. By adopting the questionnaire form, usingthe analyticaldescriptive approach to identifying primary and sub-variables, as well as analysing the links and impact between variables, pharmaceutical institutions were adopted as a field areaofstudy. The results at the macro and partial levels showed a positive and moral correlation between the two variables and their dimensions.
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