Abstract
Public relations is a management function which deals with the communication between the organizations and their public, which influences their success or failure in the market and in society. For each organization the employees are the most important segment of the public whose attitude towards other stakeholders - colleagues, customers, competitors, the media and other audience, depends on the reputation and achievement of the business goals. This paper seeks to highlight the importance of internal communication as a strategic process which aims to build mutually beneficial relationships between organizations and their internal public. The application of two-way symmetrical communication creates satisfied and motivated employees and respectable organizational culture which improves the efficiency of the organization.
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