Abstract
We develop a model of product (i.e., quality-improving) research and development (R&D) investment competition in a horizontally differentiated duopoly. In particular, based on a third-country market model, we consider the optimal product R&D investment policy under international rivalry in the presence of demand spillover effects associated with improving the quality level of a product. We show how the optimality of a non-cooperative and a cooperative R&D investment policy depends on the strength of demand spillover effects. Furthermore, we consider the same issues in the case of heterogeneous consumers and alternative utility functions.
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