Abstract
Worldwide globalization and the development of market relations in Russia is accompanied by toughening the competition between foreign and Russian producers. In these conditions, enterprise managers are forced to look for new ways to increase their products competitiveness, taking into account the changing market situation. As practice shows, in modern business conditions, only those solutions that are based on a deep understanding of the competitive market struggle nature and mechanisms are effective. The stability of the meat market is determined by the stability of the market entities activities. This stability is achieved by combining the effective implementation of their competitive strategy with the scientifically sound economic and social policies of the state, aimed at ensuring favorable conditions for the economic entities functioning and improving the population living standards.
Highlights
The meat processing enterprise market stability depends on its products competitiveness
The enterprise successful functioning in a competitive environment provides an increase in its market stability, and the long-term preservation of its activity maximum efficiency indicates its potential successful realization
According to the existing classification, the regions of the Russian Federation are subdivided into food producing and consuming it [2]
Summary
The meat processing enterprise market stability depends on its products competitiveness. The competitiveness of poultry meat products means the degree of its attractiveness for a potential buyer in comparison with similar products on the market, and is determined by such advantages as quality, price of products and image of the manufacturer.
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