Strategic Political Communication of Young Business Actor Be Succes Politician

Abstract

The aims study were to find out the steps taken by businessmen be success a politicians and strategic political communication by entrepreneurs who have succeeded in becoming politicians. This research uses a qualitative approach. In determining the informants of the researchers used informant entrepreneur Ryan Kono who is currently the deputy mayor of Gorontalo. Data collection methods in this study are the sources of literature and documentation. Based on the description of the discussion the following conclusions are explained 1) Political process of businessmen be a succes politicians carried out with the initial process Ryan Kono advanced to represent Gorontalo City in partnership with Marten A Taha. Ryan Kono is a businessman who has political instincts, and is talented. Ryan Kono was already in politics at a very young age. Ryan Kono's political career can be supported by his experience as an entrepreneur. This supports the victory of Ryan Kono with the results of voting from the elections in Gorontalo City through quick counts through the superior Vote Counting Information System (Situng) with a result of 42.665 or 41.20 percent and 2) Political communication strategies promise change and improvement of natural policies in the fields of economy, social welfare, health, using digital media as a means to market ideas, solicit support, and raise funds from their constituents. Other strategic political communications include internal Political Communication, Formation of a Success Team, Coordination and Outreach and Political Campaign