Abstract
COVID 19 is a litmus test for TNCs in the field of social responsibility. A scientific and methodological approach to determining the level and activation of corporate social responsibility (CSR) of business in the national economy in the form of a three-dimensional matrix model of positioning the level of development of CSR of business units in the coordinate system: social, environmental and economic components of CSR has been developed. The methods used in the study, the construction of the Gibbs Triangle and the method of taxonomy to determine the most influential aspects of GRI reporting (G4), allowed to propose a CSR monitoring system for key business performance indicators. The results of the analysis of this study allow distinguishing five areas of responsibility: the necessary level of responsibility - for statutory obligations, the developed level - active charitable and sponsorship, high level - responsibility to internal and external stakeholders, strategic - focus on the social investment state level, as well as synergetic - a comprehensive combination of all components of the CSR. In conclusion, the level and activation of corporate social responsibility of industrial enterprises in the form of a three-dimensional matrix model of positioning the level of development of business units in the coordinate system: social, environmental, and economic components, has been determined to develop alternative scenarios to justify management decisions.
Highlights
The development of the world economy at the beginning of the XXI century is characterized by increasing turbulence and the recovery of the development's cyclical crisis component
We will carry out the comparative analysis of the definition of the level of development of corporate social responsibility (CSR) based on the research of the non-financial reporting in the area of stable development and the analysis of the reporting of companies by the GRI G4 system
This sector has a sufficient number of reports in stable development and is innovative in terms of integration and application of various tools in stable development
Summary
The development of the world economy at the beginning of the XXI century is characterized by increasing turbulence and the recovery of the development's cyclical crisis component. At the turn of the third millennium, a new economic reality emerged characterized by profound shocks caused by a large number of new phenomena and processes, such as the comprehensive transformation of economic systems, the formation of the post-industrial information society, knowledge economy, education, the economics of change caused by globalization, informatization, computerization, etc. The militarybased economy directly affects private business: companies are refocusing production, changing approaches to customers, and trying to help the state and ordinary people. In terms of "people," this is equal to 195 million workers who will soon lose their jobs [21]. Among the sectors that will be most affected, the leaders of world organizations list the hotel and tourist and restaurant sectors, retail, industry, business, and administrative activities [12,18]
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