Abstract
The airline industry is one of the sectors where competition is most intense. Business enterprises need to develop innovative competition strategies and make a difference to be able to continue their operations in this environment and to be successful. Competition sets out the diversity in the quality, pricing, and presentation of the goods and services produced/offered in the sector. The expectation of customers is to provide quality goods and services at reasonable prices. They need to be able to do so to succeed in their business. Turkish Aviation market continues to expand and develop as direct result of the increasing infrastructure and fleet investments which led to more affordable ticket prices and increased connectivity. During the period of 2003-2014, Turkish aviation industry has grown by 13.7% annually, while this growth rate for the global aviation industry was 5.7%. In our study, the needs of the aviation sector in strategic planning, innovation, and business development areas are explained and modelled on Turkish Airlines example.
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