Abstract
The article notes that nowadays strategic planning has taken its weighty place among management functions. Taking into account modern requirements, according to the quality management system, it is advisable to develop and introduce into practice a complex mechanism of enterprise activity management, including a set of economic, motivational, organizational and legal ways of purposeful interaction of economic subjects for the realization of enterprise potential to ensure its sustainable economic, financial and innovative development. The stages of development strategy of poultry enterprises on the example of a specific enterprise in Krasnodar Krai are described, three possible alternative scenario approaches of strategic development are proposed: pessimistic, traditional and optimistic, taking into account the influence of external and internal factors on the development of the enterprise at the present stage.
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