Abstract
The Creative Industry (CI), in recent years, has drawn much attention from the side of both scientists and policy-makers in the area of urban planning and industrial policy. The question is however, whether the assumed innovative and successful potential offered by firms in the CI is justified on economic and managerial grounds. The present article aims to provide a critical review of the current creativeness fashion by addressing, in particular, the Critical Success Factors and the high performance conditions of firms in this sector. On the basis of general principles from strategic performance measurement of business firms, a systematic analysis for assessing the performance of creative firms is proposed. Specific attention is paid to the lessons from the Strategic Performance Management literature for measuring the successes (and failures) of creative firms in modern innovative industries. This article aims to offer the basis for a systematic framework for evaluating the competitive performance of firms in the CI.
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