Abstract
Purpose: The main issue investigated in this empirical study is the relationships between strategic orientations as well as the role played by them to impact firm performance during economic instability. The respective moderating and mediating roles of dynamic capabilities and competitive advantage are also explored. Method: This quantitative study tested hypotheses of the 168 usable responses gathered from small businesses in the Tripoli area of Libya. Findings: The findings demonstrate the significance of strategic orientations in boosting the performance of Libyan small firms and underlined the moderating role of dynamic capabilities as mediated by competitive advantage. Practical implications: The study suggests that entrepreneurs in small business firms should utilize a mix of factors from entrepreneurial, learning, and market orientations through dynamic capabilities that improve performance sometimes via competitive advantage. Originality/value: This study is unique in extending the present theoretical knowledge of dynamic capabilities and their moderating role on the relationships between strategic orientations, competitive advantage, and firm performance.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: World Journal of Entrepreneurship, Management and Sustainable Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
