STRATEGIC ORGANIZATIONAL CHALLENGES AND SUSTAINABLE MANAGING HUMAN RESOURCES IN JORDAN SME LOGISTICS COMPANIES

Abstract

Organizational development is a natural phenomenon in the world of administrative organizations. As it plays a significant role in enhancing the effectiveness and functionality of job performance. The human and organizational side is regarded as one of the most crucial components of a successful renaissance in the life of administration in general and human resources management. However, this paper aims to investigate the impact of strategic organizational challenges on managing human resources in the light of entrepreneurship as a moderate variable in Jordanian SME logistics companies. Smart PLS4 was used to analyze the data that collected via questionnaire. Probability sampling were used. A total of 527 questionnaires were collected from the respondents. The result of missing value analysis showed that there are 193 responses are missing. Moreover, the findings indicate that strategic organizational challenges positively and significantly affect the entrepreneurship capabilities and competitive advantage. In addition, entrepreneurship capabilities positively and significantly affect competitive advantage and human resources performance. Entrepreneurship capabilities have a mediator effect between variables. However, this study contributes to providing decision makers and policy makers; where adopting sustainable HR practices can benefit decision makers in Jordan SME logistics companies by improving employee retention, productivity, efficiency, reputation, and talent acquisition, while mitigating risks associated with legal, regulatory, and ethical issues.