Strategic Optimization of Gastronomic Business Cooperation through the Value Chain

Abstract

In the competitive environment of gastronomic business, the implementation of effective strategies has become essential for success and adaptability. This study set out to explore the value chain as a strategic analysis system to foster cooperativeness in this sector. Three fundamental objectives guided the research: first, to explain the value chain as a tool for strategic analysis and cooperation in business; second, to determine its relevance as a strategic system in the restaurant industry; and third, to identify the application of Porter's value chain in this sector. The results of a survey revealed that gastronomic entrepreneurs value the implementation of strategic systems, highlighting the importance and relevance of such systems. The value chain is perceived as an influential instrument in achieving successful objectives in these businesses. In terms of knowledge, it was found that most participants have a moderate familiarity with the concept of the value chain in the business context, and its importance is recognized at various levels.