Abstract
The balanced scorecard (BSC) is one of well-trialled management instruments that are familiar to all market participants in the world. This fact allows for efficient utilization of BSC in conditions of globalization. The paper considers theoretical aspects of the applied strategic operational analysis (ASOA) based on the operational element of BSC to be applied in the research process of the strategic organization operational activity aspects and its production management. The methodology of the research is the BSC concept as well as the concept of the applied strategic analysis concept having been developed by the author. ASOA is depicted to encompass comparative assessment, variances diagnostics and indicators forecast of the operational BSC element within the strategic operational goals Due goods delivery, manufacturing cost and products quality compliance with customer’s demand are to be analyzed. The results can be applied for managerial decisions development in the field of an operational organization activity. The author draws a conclusion is drawn that ASOA is a new and sufficiently effective tool to research strategic aspects of the organization operational activity and to form an analytical support for the strategic operational management in the present-day global economic environment, especially to ensure economic sustainability in emerging markets.
Highlights
In present-day economic environment every organization acquires a unique set of business processes ensuring value creation for its customers, developing and retaining its customer base within the target market segment as well as satisfying the requirements of its share holders in terms of high financial profitability
To enhance strategic management efficiency in difficult conditions of the present-day market economy we have developed the applied strategic analysis to improve its information-analytical support, to evolve theory, methodology and methods of the overall strategic economic activity aspects to the level of the financial analysis being an efficient research instrument of the financial aspects of the organization economic activity based on the financial indicators and described experience
An applied strategic operational analysis (ASOA), a kind of the applied strategic analysis, assumes a complex, comprehensive research of the strategic organization operational activity aspects basing on the operational element of its balanced scorecard
Summary
In present-day economic environment every organization (enterprise, firm, and company) acquires a unique set of business processes ensuring value creation for its customers, developing and retaining its customer base within the target market segment as well as satisfying the requirements of its share holders in terms of high financial profitability. The author of the paper considers an operational process to be the basic one as it forms the basis of the continuing (core) operations and the organization performance and comprises production of goods and services and their delivery to its customers. Ensuring high operational process efficiency by decreasing the cost of production, goods and services delivery raising thereby their competitiveness rate is recognized as an essential goal of the continuing (core) operations and overall performance of any organization in the long term. An extent of the strategic decision implementation in the field of the operations management is to be assessed as well as the causes of variances (if any) are to be found, and a further situation development is to be forecast; a development and improvement of the appropriate analytical instrumentation being drivers of future success, especially to ensure economic sustainability in emerging markets.
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