Abstract
The research problem of the present concept study is the strategic decisions made when formulating and implementing the marketing strategies of industrial business organizations. The main objective is to reveal the potential of strategic marketing decisions as a modern management tool in marketing strategizing by outlining the position this type of decisions holds in strategic marketing in the industrial sector, characterizing their specifics and typology, showing possible approaches and procedures for making such decisions, making recommendations for their successful implementation as a process and overcoming possible problems.
Highlights
The dynamics of supply and demand in industrial markets, the competitive business environment, the technologies and innovations of industrial products, as well as the development of modern management approaches require that modern industrial business organizations seek management tools in order to achieve sustainability in implementing adopted marketing strategies
Strategic decisions related to the formation and implementation of a marketing strategy are an integral part of the management of industrial enterprises
Impact is made on the target market by which an enterprise can realize its competitive advantages and achieve development in the perspective outlined by the marketing strategy
Summary
The dynamics of supply and demand in industrial markets, the competitive business environment, the technologies and innovations of industrial products, as well as the development of modern management approaches require that modern industrial business organizations seek management tools in order to achieve sustainability in implementing adopted marketing strategies. In industrial business organizations strategic marketing management (marketing management through marketing strategies) is recognized as an activity performed by managers, which relies on human potential as the basis of organizations, orients business activities to the needs of consumers, performs flexible regulation and timely changes in organizations that meet the challenges of the environment and allow for competitive advantage. All these enable organizations to survive and achieve their objective in the long run [adapted from: 1, p.
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