Abstract
The work of banking institutions is diverse. Their activity is an integral and significant part of market economyof a country. The result of the work of a lending institution is a banking product as the product of corporateefforts of a bank personnel as a whole, but not of an individual bank employee.A banking product, as any other product yielded in market environment, should primarily meet the needs of itsclients. Its development and implementation is accomplished in accordance with adopted strategy ofdevelopment of a certain bank, aimed at the increase of client base, rendering qualitative service, profit making,cost saving etc.As part of working on performance evaluation and marketing strategy construction, we would like to dwell onthe issue of a current trend in the modern multifaceted banking sector of Private banking (or VIP servicingfacility) using the example of one of the major players in the market of Russian banking services – Joint StockInvestment Commercial Bank “Tatfondbank”.
Highlights
Joint stock investment commercial bank “Tatfondbank” is a universal bank with state participation, which renders all kinds of banking services to individual and corporate customers
A banking product, as any other product yielded in market environment, should primarily meet the needs of its clients
Tatfondbank is among 50 largest banks of Russia in assets
Summary
Joint stock investment commercial bank “Tatfondbank” is a universal bank with state participation, which renders all kinds of banking services to individual and corporate customers. Tatfondbank is among 50 largest banks of Russia in assets. For September 1, 2014 its assets totalled RUB 154 billion and its equity – RUB 18.9 billion. The Bank’s charter capital was RUB 12.6 billion
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