Strategic Management of Sustainable Innovation of Brazilian Industrial Companies

Abstract

This study aimed to examine the relationship between strategic management for sustainable innovation and the corporate performance of industrial companies. The study was characterized as quantitative and consisted of a survey with Brazilian industrial companies. The results allow saying that strategic management for sustainable innovation is related with the organizational performance, given that positive associations between the independent and dependent variables dimensions were found. According to the data, all corporate performance categories have at least one association with some dimension of the independent variables, which means that the adoption of strategic management for sustainable innovation is related to the performance of the companies studied. The main limitations of the study were the theoretical choices, the understanding of the phenomenon on the basis of the respondents' perception, and the number of companies surveyed, which was small because of the small number of responses returned in relation to the target sample population. The study is relevant to understand the interrelationship between the strategic management of sustainable innovation and its relation with the performance of emerging industrial companies, thematic ones and of recognized importance in the academic and business scope.