STRATEGIC MANAGEMENT OF RESOURCE POTENTIAL AS A MEASURE TO INCREASE THE COMPETITIVENESS OF THE ENTERPRISE IN THE AGRICULTURAL SECTOR

О Ulyanchenko,I Kuksa,L Vasyurenko,Yu Filimonov,A Litvinov,K Utenkova

doi:10.18371/fcaptp.v4i39.241316

Abstract

Abstract. The systemic development of the agrarian sector of the regional economy is balanced (i.e., corresponding to the ideas about the optimal structure and proportionality of the agrarian subsystem of the regional socio-economic system) development of the subjects. The systemic development of the agrarian sector of the regional economy needs strategic management, which must meet the requirements of the following basic principles: complexity; parity of group, intragroup and regional interests; consistency; purposefulness; efficiency; optimality. Strategic guidelines for systemic development and management of the agricultural sector of the region's economy must be justified taking into account the impact of the level of resource potential usage, namely fixed capital by agricultural enterprises. It is proposed to evaluate and present in the form of a model the impact of changes in the multitude of selected factors in the set of indicators of efficiency and competitiveness of enterprises with the help of correlation-regression analysis. It is noted that the cost accumulation of fixed capital is inappropriate without assessing and reviewing the quality, quantity and need for available capital in the agricultural sector. The need to attract additional funds for the formation of fixed capital and the impact of the value of available fixed capital on performance indicators in terms of major agricultural sectors have been justified, namely: separately in crop production, mixed specialization and livestock. Sustainable balanced development of the region is a development aimed at achieving the goals of the subjects of the regional economy on parity basis and ensuring their stable functioning in the long term on the basis of continuous innovation improvement, while maintaining and improving the economic, social and environmental situation Keywords: management; strategy; resource potential; agricultural sector; market; competitiveness; livestock; crop growing. JEL Classification M21, Q13Formulas: 0; fig.: 0; tabl.: 4; bibl.: 10.

Highlights

It is difficult to overestimate the importance of economic factors and scientific knowledge that reveal the prospects for the systematic development of the agricultural sector of the region's economy
It is important to clarify the methodological approaches to strategic management of resource potential as a necessary and promising measure to increase the competitiveness of enterprises in the agricultural sector, in terms of developing approaches to ensure its systemic development
To solve this problem at the level of abstraction, a structural approach was used, which allowed to determine the behavioral type of regional economy and identify promising areas of structural change, taking into account the potential of regional economies to carry out the formation and regulation of the competitiveness of enterprises

Summary

Introduction

It is difficult to overestimate the importance of economic factors and scientific knowledge that reveal the prospects for the systematic development of the agricultural sector of the region's economy. It is important to clarify the methodological approaches to strategic management of resource potential as a necessary and promising measure to increase the competitiveness of enterprises in the agricultural sector, in terms of developing approaches to ensure its systemic development. To solve this problem at the level of abstraction, a structural approach was used, which allowed to determine the behavioral type of regional economy (to position the agricultural sector as a subsystem of the regional socio-economic system) and identify promising areas of structural change, taking into account the potential of regional economies to carry out the formation and regulation of the competitiveness of enterprises. The analysis used the data of annual reports of 152 agricultural enterprises of Kharkiv region for 2019, which determined the dependence of net income on sales and the average annual cost of fixed capital of the enterprise (Table 1)

Paired correlation

The amount of fixed capital

Number of enterprises

Conclusions