Abstract
Strategic Management (SM) finds wide adoption across the industry, government, military academia and other organizations with a view to ensuring survival and longterm growth. Universities across the world, especially in the USA, UK, Australia, Canada and China, have successfully implemented SM to build strong international brands and consistently maintain top global rankings. Indian Higher Education (IHE) sector, however, has not been proactive in adopting SM to address the numerous challenges that confront it. In this paper, the authors have explored the current state of SM adoption in IHE, highlighting the challenges in its implementation and suggest some ideas to help institutionalize SM for effecting long-term positive change in the sector.
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