Strategic Management for Tourism, Hospitality and Events

Abstract

Part One: Strategy and the Tourism, Hospitality and Events' Contexts 1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organisations 2. Introduction to Strategy for Travel, Tourism and Hospitality Part Two: Analysing the Internal Environment Introduction 3. Tourism, Hospitality and Event Organisations - The Operational Context: Competencies, Resources and Competitive Advantage 4. Tourism, Hospitality and Event Organisations - The Human Resources Context 5.Tourism, Hospitality and Event Organisations - The Financial Context 6. Tourism, Hospitality and Event Organisations - The Products and Markets Context Part Three: Analysing the External Environment 7. The External Environment for Travel, Tourism and Hospitality Organisations - The Macro Context 8. The External Environment for Travel, Tourism and Hospitality Organisations - The Micro Context 9. SWOT Analysis Part Four: Strategic Selection 10. Competitive Strategy and Strategic Direction for Tourism Hospitality and Event Organisations 11. Strategic Methods of Development for Travel, Tourism and Hospitality 12. Strategic Evaluation and Selection Part Five: Strategic Implementation and Strategy in Theory and Practice 13. Strategic Implementation for Tourism, Hospitality and Events 14. International and Global Strategies for Tourism, Hospitality and Event 15. Strategy and the Tourism, Hospitality and Events - Theory and Practice Part Six: Case Analysis for Tourism, Hospitality and Events Case Analysis Case 1: Strategic Alliances in the Airline Industry Case 2: Tourism Queensland: Strategic Positioning and Promotion Case 3: Ryanair: Evolution of Competitive Strategy Case 4: Hyatt Hotels: A Family Firm Goes for Growth Case 5: Days Inn: Franchising Hospitality Assets in China Case 6 : Reed Exhibitions - The World's Leading Events Organizer Case 7: Thomas Cook - Turnaround for an Historic Travel Brand Index