Abstract

It is argued that Strategic Management is concerned with ‘The Whole Organization’. The whole organization includes four main functional areas, which are marketing, operations management, finance and human resource management. Each functional area requires strategic thinking, which is thinking for the future. What a whole organization needs is to make strategic decisions and put the strategy into action. According to the sixth edition of ‘Exploring Corporate Strategy’ (2002), it says a strategy is ‘the long-term direction of an organization’. This essay is concerned with the strategic management of a whole organization, the relationships of different functional areas and the implementation of the strategy in an organization.

Highlights

  • Every single organization is working properly with the basic and necessary departments

  • The same is true in terms of innovation for other functional areas inside an organization

  • Via analyzing the market, applying effective strategies of each functional area and coming to an agreement of a corporate strategic plan by all these functional areas, the organization put the plan which is thinking for the future into implementation at last

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Summary

Introduction

Every single organization is working properly with the basic and necessary departments. There exist many arguments about which functional area would be the most important one for the long-term development for an organization. There are four main functional areas in an organization, involving marketing, human resource, operations and finance. They are working as a whole, and they are interrelated and interacted during the course of the operation of an organization

Marketing – the most important part of an organization
Marketing and operations management
Marketing and finance
Marketing and human resource management
Macro environment and micro environment
Organizational culture and mission statement
Strategic management in the whole organization
Strategic management in marketing
Strategic management in operations management
Strategic management in finance
Strategic management in HRM
Working together
Conclusions
Full Text
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