Abstract

t Strategic business management extends significantly into the logistics processes. Global companies need to maintain their competitive advantage through cooperative activities. This often means collaboration between companies which are in normal conditions, direct competitors. This paper examines and presents the situation of airlines in the United States of Amerika that have created a strategic alliance to expand the potential market for all customers of individual companies. The use of strategic management in similar competitive/cooperative relationships helps to create synergies. From the perspective of the future strategy, the main goal of the process is primarily to connect the internal logistics processes between the individual companies, and subsequently achieve the expansion of the customer base, or to enrich the supply presented for customers of various companies in the strategic alliance. Another important aspect of this collaboration is a marketing survey of customer requirements. In particular, the new trends in transportation, providing up to date information, transparency of the ordering system, improving transport links, and others that the customers require. Effective interconnection of strategic management, logistic operations and marketing of the individual cooperative companies stimulates the creation of synergies, mainly in terms of strengthening the strategic competitiveness on a global scale (new value for customers, growth of market share and the increase of revenues for the cooperative subjects).

Highlights

  • Research on workplace attitudes is one of the most common topics in organizational psychology

  • The results obtained in this study are in agreement with those of other authors, who noted the short-term positive effect of job loss risk and its destructive longitudinal effect. These results provide a positive answer to the question: longterm exposure to the employee's job insecurity leads to poor emotional attitude towards the job and lowering their work performance, as evidenced by the dynamics of the energy indicator

  • For the recipient country to benefit from the investment, the foreign investor must provide a sufficient number of jobs, employee salaries following the principle of marketability, and that the business generated by the investment is not predominantly export-oriented

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Summary

Introduction

Research on workplace attitudes is one of the most common topics in organizational psychology. Judge and Kammeyer-Mueller (2012) define attitude toward work as a personal evaluation of work that expresses feelings towards work, beliefs and connection to work These three components determine a person's workplace behavior and productivity. Vukšić (2005) analysed the impact of FDI on Croatian product exports and concluded that FDI has a positive effect on export, but on a relatively small scale He finds that export-oriented greenfield projects would improve exports within the manufacturing industry in Croatia. The results of the analysis confirm the positive impact of FDI on the productivity of Croatian companies and indicate that a large part of the potential positive effects of foreign capital inflows has been utilised, despite a smaller share of greenfield investment and a more inferior sectoral distribution of FDI. VCs are one of the most appealing investors in the PE industry because of their knowledge, personal networks they use to boost young companies (Zeisberger, Prahl, & White, 2017)

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